To achieve for Chenab a status of world class company by March 2005, which will ensure:

• Customer satisfaction and preference
• Profitable growth
• Perpetuity
• Employee satisfaction and pride
• Fulfillment of social obligations
  
  Through continuous improvement of
  processes focused on :

• Total quality
• Resources productivity
• Cost effectiveness
• Innovativeness
  
  
  and by creating an environment which
  encourages team effort and creativity
  and where
  
  
• Each individual contribution is
  recognised and valued
• Each individual enjoys his work and has
  an urge to excel
• Each individual gives his best to achieve
  this shared vision.